Case Study
What's for Dinner
Taking the daily stress out of mealtime.
iOS App • Brand Identity • UI/UX
View on App StoreOverview
What's for Dinner is a meal planning app designed to simplify the most common daily dilemma — figuring out what to eat. From brand naming and identity to UI/UX design and App Store launch, we partnered from concept to completion.
The Challenge
The meal planning space is crowded with apps that overwhelm users with features. The challenge was to create something genuinely simple and delightful — an app that feels like a helpful friend, not a complex tool. The brand needed to feel warm, accessible, and instantly understandable.
Our Approach
We started with brand strategy to define the app's personality and positioning. The name 'What's for Dinner' was chosen for its conversational simplicity — it's literally the question everyone asks. From there, we built a clean, intuitive interface that prioritizes speed and ease of use over feature density.
The Results
Successfully launched on the iOS App Store
Cohesive brand identity from name to final pixel
Intuitive UI praised by early users for its simplicity
Foundation built for future feature expansion
Services Applied
The Work
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