Case Study
Solaire Realty
From a dead domain to a live lead pipeline in one day.
Realtor Rebrand • Dynamic Listings • Lead Capture
Visit Live SiteOverview
Bong Benitez has spent more than 15 years helping Bay Area families buy and sell homes, and he is exactly who you want across the table: warm, straight with you, quick to say thank you. His web presence told none of that story. When he pivoted his practice under a new name, Solaire Realty, we built the brand and shipped the site before he knew it was happening. We sent him the live link cold. His reaction, word for word: 'Wait, what?'
The Challenge
The before was not a dated website. It was no website. The old domain's security certificate had expired, so every visitor was greeted by a full-screen browser warning instead of a homepage, and the site behind it had not changed in years. Every business card and old listing pointing at that domain was routing clients to a dead end. The rebrand had to start from zero: a new name with no mark, listings with no way to be seen, and no path for a lead to reach him beyond dialing his cell.
Our Approach
We started with the name. Solaire needed a mark, so we drew one: a gold sun with a rooftop cut into its center, now carried through the favicon, the header, and the social share card that shows up when the link gets texted around. The site runs on a single configuration file, so every fact about the business, the DRE license, the office address, the service areas, lives in one place and flows everywhere at once. Listings pull live from Airtable, so updating a record updates the site. And the contact form is a real pipeline: a submission lands in Bong's inbox with the full lead in seconds, while the client gets a branded confirmation that signs off the way he does, 'Maraming salamat po.'
The Results
Live at solairerealty.com the same day the build began, replacing a domain that greeted visitors with a security warning
A new brand mark, sun and rooftop in navy and gold, carried through the favicon, header, footer, and social share card
Airtable-powered listings: update a record, the site follows
A lead pipeline tested end to end: form submission to inbox notification and branded client auto-reply in seconds
Trust signals on every page: DRE license number, direct phone, office address, and his real headshot
A personal signature kept intact: every lead who reaches out is thanked with 'Maraming salamat po'
Services Applied
The Work
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